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Arousing emotions with light

Displaying a brand always means creating unique and emotional shopping experiences. Light is one dimension in this. By using various illuminance levels and light distributions a visual hierarchy is created, products are placed in the foreground and customers are specifically guided through the store.

Arousing emotions with light

Displaying a brand always means creating unique and emotional shopping experiences. Light is one dimension in this. By using various illuminance levels and light distributions a visual hierarchy is created, products are placed in the foreground and customers are specifically guided through the store.

ERCO light guide: Shops

Planning tips for design and technology

Experiencing
1

Establishing hierarchies with light

Creating a sense of drama with brightness contrasts

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2

Emphasising with light material

The effect of white light colours

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3

Light for decoration surfaces

Light impact and luminaire arrangements

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4

Lighting analysis: Shop

Designing with differentiated light distributions

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5

Light and shadows

Modelling with light

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6

A comparison of lighting technology

Projection or reflection: where is the difference?

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7

Precisely illuminating products

Differentiated light distributions for shop lighting

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