Q110 The Deutsche Bank of tomorrow
The concept of the new model branch on Friedrichstrasse in Berlin is intended to increase customer loyalty and provide new reasons for a visit to the bank.
Robin Uber, Lichtplan, Köln
Sabine Wenzel, Berlin
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In terms of design, the premises of this branch remind more of a lounge than a bank. Sofas and seating areas invite customers to stay. This novel concept was devised by an experienced architectural firm for the retail sector, the Düsseldorf-based agency Schwitzke & Partner. Every month, customers are presented with their potential requests: a specific area in the bank is used for changing product presentations from a wide range of sectors - from travel to bioproducts and even hifi equipment.
In the lounge areas, Quadra downlights to provide uniform, diffuse ambient lighting.
Concealed in the ceiling grooves, the TM spotlights provide the appropriate atmosphere for the consulting section. The different areas in the bank are also separated by light boxes mounted above.
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Providing ambient luminescence
Emphasising objects to attract attention
Tracks as the basis for flexible lighting design
Flexible luminaires for tracks to produce accent lighting