Archimedes Exhibitions GmbH is a communications agency in Berlin specialising in the design and creation of exhibitions, brand spaces and interactive installations. Its clientele includes scientific, cultural and economic institutions as well as science centres and well-known companies. Last year, the agency decided to expand and modernise its charming offices in a former brewery building, which were given the finishing touch with ERCO lighting tools that blend completely effortlessly with the interior design.
Gunnar Behrens, one of the managing directors at Archimedes and himself an architect and scenographer, deliberately considers the agency premises - planned in-house and furnished in part by the Archimedes workshop -, as the brand’s signature designed to communicate its image and values. The decision to opt for ERCO lighting tools was based on a variety of factors. Quality and technical reliability are inherent principles of Archimedes – even if some clients may need persuading. Behrens therefore expected the same high standards to be reflected in the agency’s own premises.
A second point in favour of ERCO was the fact that it had the right lighting tools for a variety of very different visual tasks involved in the work of Archimedes. Moreover, ERCO’s team of consultants in Berlin had already demonstrated outstanding knowledge and expertise in a number of joint projects with Archimedes – such as the illumination of the Max Planck Science Gallery in 2011 or the permanent exhibition on the history of parliamentarianism at the German Cathedral on Berlin’s Gendarmenmarkt in 2013. Finally, Behrens revealed a personal background of sorts with ERCO – coming from a family of architects, he practically grew up under ERCO spotlights.