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|Architect||adidas Visual Merchandising Team, Herzogenaurach|
|Lighting designer||adidas Visual Merchandising Team, Herzogenaurach|
|Photographer||Edgar Zippel, Berlin|
NEO is the new Adidas label for young fashion. The NEO stores are a stage for customers and products, dynamically illuminated with sharply contrasting light produced by Optec spotlights alongside coloured accents using ERCO's varychrome LED lighting tools.