The design of the retail store does not adhere to any strict set of rules, yet still reflects the spirit of the company. In collaboration with the e15 design office from Oberursel in Germany, a clear and fresh interior with unpretentious furnishings and fittings was created. White walls and the honey-coloured parquet floor set the tone. In addition to photographs from the company's advertising campaign, one cannot but notice the many colourful shirts on shelves, clothes hangers and tables: the product itself is the star. A simple yet powerful and flexible lighting system with a clear design language optimally complements this concept.