International fashion labels can often be recognised as soon as you enter a store, just by their lighting. Local brands, in contrast, maintain their status against competitors with inventive concepts, exquisite quality, individual service and the appropriate lighting. ERCO spotlights with Spherolit technology include diverse and efficient light solutions for corporate lighting to present products in a professional and eye-catching style thereby creating a recognisable image for the brand environment.

Using light for brand communication

The corporate design of brands must go hand in hand with a unique lighting concept. Successful corporate lighting concepts are based on two specific requirements: firstly, the development of light moods that are perceived as characteristic of the brand. Secondly, the selection of luminaires, the very design of which communicates the particular brand character.

Using light to guide attention

Lighting contrasts allow products to stand out from the rest. The typical lighting tool for this purpose is spotlights flexibly positioned on tracks. The appearance of shop windows can be dramatically varied with this technique: e.g. accentuating the mannequins in the window using one or several spotlights, depending on the modelling required.

Efficiently illuminating shelves

Merchandise displays such as racks, stands and shelves are places where customers critically examine the articles. Selecting the right lamps and luminaires helps to show the merchandise in the best possible light and provides cost-efficient solutions. Wallwashing ensures that shelves, for instance, are efficiently illuminated across the entire height.

Efficient lighting with LED technology

The outstanding characteristics of LEDs include high luminous efficacy, long functional life and a light spectrum free of IR and UV components. Other advantages for the illumination of textiles are brilliant light and good colour rendition.

Worldwide ERCO projects in the sector Shop

  • ERCO projects in the Light Scout
  • Projects illuminated by ERCO

ERCO illuminates over 18000 shops in fashion and textile retail worldwide. More than 200 international fashion brands have opted for ERCO’s lighting tools and expertise to ensure professional lighting for their stores.