adidas NEO Store, Tauentzienstrasse
NEO is the new Adidas label for young fashion. The NEO stores are a stage for customers and products, dynamically illuminated with sharply contrasting light produced by Optec spotlights alongside coloured accents using ERCO's varychrome LED lighting tools.
Architect:
adidas Visual Merchandising Team, Herzogenaurach
Lighting designer:
adidas Visual Merchandising Team, Herzogenaurach
Photographer:
Edgar Zippel, Berlin
Place:
Berlin
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Lighting tools used
ERCO track
Introduction
Product overview
Light System DALI
Introduction
Product overview
Focalflood
Introduction
Product overview
Guide
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Design. with coloured light
Designing with white light colours and coloured light
Accentuation
Emphasising objects to attract attention
Track
Tracks as the basis for flexible lighting design
Spotlights
Flexible luminaires for tracks to produce accent lighting
Object
Eye-catching lighting effects for objects in the room and pictures
DALI
Flexibility in architecture through digital control protocol
Metal vapour lamps
Efficient lamps for brilliant light
LED
Powerful lamps with an extremely long life
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Retail, other
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