Introduction

Agatha Ruiz de la Prada boutique

The retail chain from the designer of the same name has expanded beyond its Spanish borders and into the major European cities. The new shop in Madrid is radiant in joyful colours beneath light from ERCO.

Architect:
Jordi Castel, Jordi Veciana

Lighting designer:
Jordi Castel, Jordi Veciana

Photographer:
Thomas Mayer, Neuss

Place:
Madrid

Lighting solutions

ERCO Agatha Ruiz de la Prada boutique Introduction Content

Brightly varied, joyful colours and naive symbolism in the patterns combined with ingenious cuts, shapes and materials - with this unmistakable style the Spanish designer Agatha Ruiz de la Prada has carved out her own niche in the fashion world.

She has recently also started marketing her collections in her own shops in the metropolitan cities of Europe - as here in Madrid. The interiors are characterised by clear lines, fresh colours and lively, scenic lighting.

ERCO Agatha Ruiz de la Prada boutique Lighting solutions

The lighting concept for Agatha Ruiz de la Prada in Madrid includes Lightcast downlights for 35W HIT high-intensity discharge lamps to provide a relatively restrained level of general lighting while giving high visual comfort. Scenic lighting is added to the merchandise via a number of Jilly spotlights for 100W low-voltage halogen lamps mounted on 3-circuit tracks. The uniform luminaire type harmonizes the aesthetics of the lighting installation while also providing the highest flexibility. The spotlights provide optimum anti-glare protection and excellent colour rendition quality.

Controlled via an ERCO Controls system and illuminated with RGB technology, the backlit glass wall creates different "colour climates" in the shop that blend into each other with flowing transitions to give a lighting effect that perfectly matches the carefree colourfulness of the offered collections.

Instead of having a conventional display, the large shop windows grant a view right into the two sales levels from the street - making, as it were, the whole shop into a shop window, and allowing the coloured dramatics of the in-store lighting to reach beyond the interior and effect the world outside.

Factsheet

Address:
Agatha Ruiz de la Prada
C/ Serrano, 27
Madrid
Spain

www.agatharuizdelaprada.com

Lighting tools used

ERCO track
Introduction
Product overview

Guide

The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.