LPP Reserved boutique Chain store
As a textile company, LPP currently operates 190 "Reserved" fashion stores, largely in Eastern and Central Europe. Each shop is illuminated with light from ERCO.
Studio 1:1, Gdansk
Rudi Meisel, Berlin
Represented primarily in Eastern and Central Europe, the "Reserved" fashion label has written an impressive success story since its inception in 1990. As a textile company, LPP is part of the label and has now grown well beyond the borders of Poland to operate 190 stores of the chain: primarily in the Czech Republic, but also in Slovakia and in Russia.
Due to the enormous pressure of international competition, strategic brand communication is key to customer loyalty. Here, the lighting concept of both shops and windows, as devised by the design firm Studio 1:1 from Gdansk, is an effective element in creating an identity.
Dynamic lighting effects, controlled by ERCO Light System DALI, direct attention away from the glut of impressions of a shopping mall to focus on the shop windows.
The DALI-compatible Quinta spotlights mounted on DALI tracks are fitted with low-voltage halogen lamps QT12/100W to provide the perfect lighting tools for accentuation.
Inside, the lighting is a mesmerising combination of two lighting components: Quadra wallwashers provide adequate vertical illuminance on the shelves, while Quadra spotlights produce accentuated, brilliant light on the product carriers and at deco points.
Lighting tools used
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Emphasising objects to attract attention
Tracks as the basis for flexible lighting design
Flexible luminaires for tracks to produce accent lighting
Lighting technology for vertical surfaces
Recessed ceiling luminaires with different light distributions
From scenic wall illumination through to vertical visual tasks
Eye-catching lighting effects for objects in the room and pictures
Flexibility in architecture through digital control protocol
Graphical User Interface for operation and programming of light
Configuration of the lighting system via a PC
Motion sensor for exhibition rooms