LPP Reserved boutique Chain store

As a textile company, LPP currently operates 190 "Reserved" fashion stores, largely in Eastern and Central Europe. Each shop is illuminated with light from ERCO.

Lighting designer:
Studio 1:1, Gdansk

Photographer:
Rudi Meisel, Berlin

Place:
Warschau,Bydgoszcz

Lighting solutions

Represented primarily in Eastern and Central Europe, the "Reserved" fashion label has written an impressive success story since its inception in 1990. As a textile company, LPP is part of the label and has now grown well beyond the borders of Poland to operate 190 stores of the chain: primarily in the Czech Republic, but also in Slovakia and in Russia.

Due to the enormous pressure of international competition, strategic brand communication is key to customer loyalty. Here, the lighting concept of both shops and windows, as devised by the design firm Studio 1:1 from Gdansk, is an effective element in creating an identity.

Dynamic lighting effects, controlled by ERCO Light System DALI, direct attention away from the glut of impressions of a shopping mall to focus on the shop windows.

The DALI-compatible Quinta spotlights mounted on DALI tracks are fitted with low-voltage halogen lamps QT12/100W to provide the perfect lighting tools for accentuation.

Inside, the lighting is a mesmerising combination of two lighting components: Quadra wallwashers provide adequate vertical illuminance on the shelves, while Quadra spotlights produce accentuated, brilliant light on the product carriers and at deco points.

Lighting tools used

ERCO track
Introduction
Product overview

Light System DALI
Introduction
Product overview

Guide

The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.