Iittala flagship store
The lighting concept of this shop works successfully with methods used in stage lighting: black background, bright surfaces and spotlights on the products as the main performers.
Iitala, Otto Freijser (NL), Juha Vesamäki (Finland)
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The Finnish Iittala Group sees itself as a company wholly committed to the development and design of functional, yet beautiful household articles. Its kitchen and home accessories made of glass, ceramic and stainless steel are produced under various brand names - including such design classics as the Savoy vase by Alvar Aalto. The company is set for global expansion, with openings of Iittala shops in every international metropolis.
The flagship store in Amsterdam was devised by Dutch architects "bearandbunny". The concept incorporates classic components of the interior design of Iittala shops already present in Scandinavian countries.
The lighting design of the salesrooms is focused more on the illumination of transparent, shiny and polished objects. The dark appearance of the ceilings and walls draws attention to the products.
The large "northern light", a backlit construction, serves as the central design element and combines product presentation and salesroom design all in one. Controlled by ERCO Light System DALI, it produces unnumbered combinations of colours in uncomplicated fashion to allow a sheer endless variation of room and product presentations.
Optec spotlights provide the accent lighting needed to highlight the objects and products, with brillant effects that underline the shiny materials. Other light sources are integrated into the product shelves and tables.
Lighting tools used
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Designing with white light colours and coloured light
Emphasising objects to attract attention
Tracks as the basis for flexible lighting design
Flexible luminaires for tracks to produce accent lighting