Victorinox flagship store London
An extensive product world all about the world-famous penknife with the Swiss cross on its red handle has now been created in the Victorinox flagship store in London with the clever use of light and materials.
Retailpartners AG, Daniel Wettstein, Wetzikon (CH)
Neuco AG, Thomas Lack, Zürich
Rudi Meisel, Berlin
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The various product groups are presented on several floors, ranging from functional clothing and watches, luggage and perfume through to domestic and professional knives - all you need to survive in the urban jungle. A glass display column standing over ten metres high acts as a linking element between the sales floors. This effect is augmented by the stairway's natural stone wall which is scenically lit with grazing light.
On the building's basement level, customers can become product designers. Here, an interactive penknife configurator allows the customers to enter specific user requirements to configure their own penknife for their particular needs.
Whereas the designers opted for track-mounted Cantax spotlights in the storefront, in the showrooms they selected Compar recessed spotlights for metal halide lamps mounted in ceiling channels. Their light provides a tidy, business-like atmosphere and sets clear accents on the product presentation. Grasshopper projectors accentuate the building's historical facade.
Lighting tools used
The Guide section provides thorough information on everything from the physical bases of lighting to suggested solutions for different lighting situations. The interactive knowledge modules vividly illustrate lighting solutions that are possible with this product range.
Emphasising objects to attract attention
Tracks as the basis for flexible lighting design
Flexible luminaires for tracks to produce accent lighting
Recessed ceiling luminaires with different light distributions
Eye-catching lighting effects for objects in the room and pictures