Lüdenscheid / Frankfurt a.M., April 2014. With over 210,000 visitors from all over the world, Light + Building lived up to its reputation once again as the leading trade fair for design and technology in interior and exterior settings. In line with the main theme of "People and Light", ERCO presented its latest generation of LED lighting tools with a particular focus on the visitor. The multimedia and extremely interconnected structure of the booth reflected ERCO's central intention: to bring people together who inspire each other.
The concept for this year's trade fair presentation, devised by ERCO's in-house design team, focussed on the play of dimensions. The booth architecture was styled to symbolise an oversized LED circuit board with its complex interconnections that were mirrored in the booth's layout and its graphic design. As an interactive and open place, the booth created an environment that inspired dialogue and idea swapping. A total of 13 new product ranges served as a source of inspiration together with realistic application scenarios in the "Light Box". Discussions with visitors at the booth also revolved around the central question of what inspired them in their work. The answers were shared in a personal dialogue, but also anonymously on countless post-it notes. Throughout the trade fair, ERCO kept visitors up to date with comments on light and architecture posted on the social web. As a result, ERCO's booth grew consistently into a dynamic place of inspiration with a formidable wealth of topics and suggestions.
Efficient indoor lighting tools
Mounted on long tables in the centre of the booth, ERCO's new LED lighting tools delivered a visual and kinaesthetic experience that demonstrated their powerful and precise lighting effects. With Skim, ERCO presented a recessed luminaire which combines the highest standards of efficiency with an attractive price. In this way, Skim is the ideal entry-level product for an economical solution to office and general lighting. The Compact LED, meanwhile, combines excellent visual comfort with a very shallow recess depth. The recessed luminaire lends itself particularly to the illumination of tables and circulation areas in offices, administrative building or salesrooms. Uniform vertical illuminance on walls is guaranteed by the spotlights, wallwashers and ceiling washlights of the Pantrac range with its archetypal cubic design. A comparable, recessed alternative is the Quadra system, as its efficient photometrics allow wallwashers to be spaced unusually far apart, at up to 1.5 times the wall offset. The new floor washlight XS, with its minimalist design, is easy to integrate into architecture and facilitates orientation on traffic routes.
Magic light for scenic effects
ERCO also presented three fully upgraded product ranges that work particularly well in salesrooms and exhibitions. Presenting a minimalist, cylindrical design, Parscan stages each object individually. Pollux uses a contour attachment to produce a sharp-edged beam for the illumination of images and products. The Optec range of luminaires is an all-rounder for shops, galleries or museums. Next to high-contrast accent lighting and sharp-edged beams, it also ensures uniform floodlighting of exhibits or walls.
Highlights for the outdoor area
With the Tesis LED in-ground luminaire ERCO presented a range of lighting tools at the Light + Building that has long been a regular collection in its Program, but has now been upgraded to high performance LED technology and a shallow recess depth that ensures uncomplicated installation. The range includes wallwashers as well as directional luminaires and uplights, for example for the illumination of vegetation. The Compact LED surface-mounted luminaire combines brilliant light with the robustness of outdoor luminaires. It is the perfect solution for illumination in existing buildings, where recessed mounting is not possible. Thanks to high levels of luminous flux, walls and tall buildings can now be precisely illuminated with the powerful outdoor luminaire Lightscan. New products in the outdoor range are rounded out by Midipoll and Panorama as bollard luminaires with "Dark Sky" technology for the efficient illumination of paths and squares without wasteful spill light above the horizontal plane.
ERCO Managing Director Tim Henrik Maack expressed satisfaction at the outcome of the Light + Building: "Our booth turned light into an experience for all the senses and provided inspiration to our visitors, but also to ERCO. We are equally delighted that our highly efficient LED solutions enable an even lower use of energy, which underlines the huge potential of this technology," says Maack in his analysis of the event.
The ERCO Light Factory in Lüdenscheid is a leading international specialist in architectural lighting using LED technology. The family business, founded in 1934, now operates as a global player with over 60 subsidiaries, branches and agencies in over 40 countries worldwide. Since 2015 ERCO's portfolio has been 100% LED. Inspired by "light digital" as its leitmotif, ERCO in Lüdenscheid develops, designs and produces digital luminaires with focus on photometrics, electronics and design. Working closely with architects, lighting designers and engineers, ERCO develops lighting tools used primarily for applications in the following fields: Work, Shop, Culture, Community, Hospitality, Living, Public and Contemplation. ERCO understands digital light as the fourth dimension of architecture - providing highly precise and efficient lighting solutions to support creative designers in turning their visions into reality.
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