Presse release 18.10.2005
;)
Image 1
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The oldest production building of the custard powder factory dates from 1913. In the extension work, a 350sq.m hall was created by integrating this modern element with a 40m wide and 17m high glass front into the U-shaped plan of the former building.
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The oldest production building of the custard powder factory dates from 1913. In the extension work, a 350sq.m hall was created by integrating this modern element with a 40m wide and 17m high glass front into the U-shaped plan of the former building.
;)
;)
Image 3
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Visitors to the exhibition's "Product Paradise" can walk amongst over-sized packaging. Eclipse wallwashers with 100W low-voltage halogen lamps provide the necessary vertical illuminance.
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Visitors to the exhibition's "Product Paradise" can walk amongst over-sized packaging. Eclipse wallwashers with 100W low-voltage halogen lamps provide the necessary vertical illuminance.
;)
Image 4
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The Dr. Oetker test kitchen has glass walls which allow the visitors to look inside. This is where every recipe is tried out and decisions are taken on the product's marketability. The unobtrusive ERCO Hi-trac light structure suspended here features three versions, some of which have customised, project-specific components.
Download HiRes
The Dr. Oetker test kitchen has glass walls which allow the visitors to look inside. This is where every recipe is tried out and decisions are taken on the product's marketability. The unobtrusive ERCO Hi-trac light structure suspended here features three versions, some of which have customised, project-specific components.
;)
Image 5
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The reconstructed high street complete with fleet vehicles gives visitors a feeling for the product history. ERCO Jilly floodlights add uniform washlighting to the built-in shop windows.
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The reconstructed high street complete with fleet vehicles gives visitors a feeling for the product history. ERCO Jilly floodlights add uniform washlighting to the built-in shop windows.
;)
Image 6
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In the lecture room, the opal glass ceiling evenly distributes the light of fluorescent lamps. Areas of clear glass are unobtrusively integrated into the glass panels allowing the brilliant low-voltage halogen light of the ERCO Oseris spotlights mounted in the ceiling void to shine through.
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In the lecture room, the opal glass ceiling evenly distributes the light of fluorescent lamps. Areas of clear glass are unobtrusively integrated into the glass panels allowing the brilliant low-voltage halogen light of the ERCO Oseris spotlights mounted in the ceiling void to shine through.
An interactive exploration of Dr. Oetkers brand world
ERCO supplies the right lighting tools for a culturally historical journey down the memory lane of good taste
Lüdenscheid, 19th of October 2005 - At the headquarters of the Oetker group in Bielefeld, a project unusual for the food industry has been completed. In future, the oldest production building will serve as background for a lively scenic presentation of the company's history and products. The Tübingen-based architectural design offices of Ackermann & Raff renovated the U-shaped building and added a 350m² glass hall. This acts as a communicative entrance zone and provides horizontal and vertical access to the area behind. Transparency also characterises the interior where glass walls, for example, allow the visitors to look into the test kitchen.
Visitors are taken through a highly varied programme: the exhibition designed by Triad Berlin has linked the company history of over a century together with a culture of culinary delights. The resulting powerful brand products are presented in nine themed rooms like a museum, with interactive multimedia facilities. Visitors are invited on a journey following a product from raw material to the finished articles. They can try and guess aromas, "pick their own" favourite recipe and obtain fresh custard from automatic machines. The design of the exhibition engages all the senses - and the scenic lighting display plays an important role in this dramatic presentation.
ERCO Downlights for low-voltage halogen lamps are used throughout all exhibition areas providing both ambient lighting and accent lighting. A reconstructed high street with shop windows reflects the history of the products in their historical setting. The scenery is complete with the old cars that served as fleet vehicles. ERCO Jilly floodlights for 42W compact fluorescent lamps are mounted on ERCO 3-circuit track via transadapters providing uniform washlighting on the shop fronts. Characteristic for this luminaire is the wide light distribution combined with a point of focal emphasis. The cut-off angle of over 50° provides high visual comfort. ERCO Jilly spotlights for 75W QPAR halogen reflector lamps add highlights to the cars. The "Product Paradise" of the exhibition invites visitors to take a walk around and explore, amidst over-sized product packaging. The demanding task of effectively illuminating these objects is performed by ERCO Eclipse wallwashers for 100W low-voltage halogen lamps, with the ERCO Hi-trac 3-circuit track serving as the carrying structure. At 72mm high, its profile offers sufficient rigidity to construct suspended structures with the least number of suspension points.
In another area, glass walls allow the visitors to look into the Dr. Oetker test kitchen. This is where every recipe is tried out and decisions are taken on the product's marketability. The unobtrusive ERCO Hi-trac light structure suspended here features three versions of lighting, some of which have customised, project-specific components. On the top of these structures, T16 fluorescent lamps provide indirect ambient lighting. The undersides are either fitted with T16 lamps with opal covers to provide diffuse lighting or standard 3-circuit track profiles. ERCO T16 light structure elements with Darklight reflectors provide professional working light of up to 500lx on the work surfaces. All fluorescent lamp components are equipped with dimmable ECGs using 1V-10V technology. Individual ERCO Jilly spotlights with QPAR 30 halogen reflector lamps add brilliant highlights with their focussed, rotationally symmetrical light intensity distribution.
ERCO lighting tools provide optimum lighting for a demanding exhibition concept in which the substance of a listed building is held in tension with carefully integrated modern architectural components. This physical interpretation of the corporate culture of the "Dr. Oetker Markenwelt" brand world makes an impressive statement in the striving for quality and the site's preservation - and ERCO is glad to be a competent partner in this project.
(4062 characters)
About ERCO
ERCO GmbH, Lüdenscheid, is one of the leading companies in the luminaire industry. The family business founded in 1934 now operates with over 60 subsidiaries, branches and agencies all around the world. Working together with internationally renowned designers, lighting engineers and architects, ERCO develops hardware and software for all areas of architectural lighting: luminaires and lighting systems for indoor and outdoor areas, as well as lighting control and software for scenographic lighting applications. In keeping with the corporate philosophy of "Light not luminaires," lighting equipment is not offered simply as furnishing for rooms, but rather luminaries are offered as instruments of lighting design. Many demanding architectural projects are illuminated using ERCO equipment, including the Berlin Reichstag, the National Gallery in London and the Guggenheim Museum in Bilbao.
Press Contact:
ERCO GmbH
Martin Krautter
Public Relations
Brockhauser Weg 80-82
58507 Lüdenscheid
Germany
Tel.: +49 2351 551 345
Fax: +49 2351 551 340
m.krautter@erco.com
http://www.erco.com
ERCO supplies the right lighting tools for a culturally historical journey down the memory lane of good taste
Lüdenscheid, 19th of October 2005 - At the headquarters of the Oetker group in Bielefeld, a project unusual for the food industry has been completed. In future, the oldest production building will serve as background for a lively scenic presentation of the company's history and products. The Tübingen-based architectural design offices of Ackermann & Raff renovated the U-shaped building and added a 350m² glass hall. This acts as a communicative entrance zone and provides horizontal and vertical access to the area behind. Transparency also characterises the interior where glass walls, for example, allow the visitors to look into the test kitchen.
Visitors are taken through a highly varied programme: the exhibition designed by Triad Berlin has linked the company history of over a century together with a culture of culinary delights. The resulting powerful brand products are presented in nine themed rooms like a museum, with interactive multimedia facilities. Visitors are invited on a journey following a product from raw material to the finished articles. They can try and guess aromas, "pick their own" favourite recipe and obtain fresh custard from automatic machines. The design of the exhibition engages all the senses - and the scenic lighting display plays an important role in this dramatic presentation.
ERCO Downlights for low-voltage halogen lamps are used throughout all exhibition areas providing both ambient lighting and accent lighting. A reconstructed high street with shop windows reflects the history of the products in their historical setting. The scenery is complete with the old cars that served as fleet vehicles. ERCO Jilly floodlights for 42W compact fluorescent lamps are mounted on ERCO 3-circuit track via transadapters providing uniform washlighting on the shop fronts. Characteristic for this luminaire is the wide light distribution combined with a point of focal emphasis. The cut-off angle of over 50° provides high visual comfort. ERCO Jilly spotlights for 75W QPAR halogen reflector lamps add highlights to the cars. The "Product Paradise" of the exhibition invites visitors to take a walk around and explore, amidst over-sized product packaging. The demanding task of effectively illuminating these objects is performed by ERCO Eclipse wallwashers for 100W low-voltage halogen lamps, with the ERCO Hi-trac 3-circuit track serving as the carrying structure. At 72mm high, its profile offers sufficient rigidity to construct suspended structures with the least number of suspension points.
In another area, glass walls allow the visitors to look into the Dr. Oetker test kitchen. This is where every recipe is tried out and decisions are taken on the product's marketability. The unobtrusive ERCO Hi-trac light structure suspended here features three versions of lighting, some of which have customised, project-specific components. On the top of these structures, T16 fluorescent lamps provide indirect ambient lighting. The undersides are either fitted with T16 lamps with opal covers to provide diffuse lighting or standard 3-circuit track profiles. ERCO T16 light structure elements with Darklight reflectors provide professional working light of up to 500lx on the work surfaces. All fluorescent lamp components are equipped with dimmable ECGs using 1V-10V technology. Individual ERCO Jilly spotlights with QPAR 30 halogen reflector lamps add brilliant highlights with their focussed, rotationally symmetrical light intensity distribution.
ERCO lighting tools provide optimum lighting for a demanding exhibition concept in which the substance of a listed building is held in tension with carefully integrated modern architectural components. This physical interpretation of the corporate culture of the "Dr. Oetker Markenwelt" brand world makes an impressive statement in the striving for quality and the site's preservation - and ERCO is glad to be a competent partner in this project.
(4062 characters)
About ERCO
ERCO GmbH, Lüdenscheid, is one of the leading companies in the luminaire industry. The family business founded in 1934 now operates with over 60 subsidiaries, branches and agencies all around the world. Working together with internationally renowned designers, lighting engineers and architects, ERCO develops hardware and software for all areas of architectural lighting: luminaires and lighting systems for indoor and outdoor areas, as well as lighting control and software for scenographic lighting applications. In keeping with the corporate philosophy of "Light not luminaires," lighting equipment is not offered simply as furnishing for rooms, but rather luminaries are offered as instruments of lighting design. Many demanding architectural projects are illuminated using ERCO equipment, including the Berlin Reichstag, the National Gallery in London and the Guggenheim Museum in Bilbao.
Press Contact:
ERCO GmbH
Martin Krautter
Public Relations
Brockhauser Weg 80-82
58507 Lüdenscheid
Germany
Tel.: +49 2351 551 345
Fax: +49 2351 551 340
m.krautter@erco.com
http://www.erco.com
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