To arrive at a differentiation, Kelly came up with a second form of light, which he referred to as "focal glow". This is where light is first given the express task of actively helping to convey information. The fact that brightly lit areas automatically draw our attention now comes into consideration. By using a suitable brightness distribution it is possible to order the wealth of information contained in an environment. Areas containing essential information can be emphasised by accented lighting, whereas secondary or distracting information can be toned down by applying a lower lighting level. This facilitates a fast and accurate flow of information, whereby the visual environment is easily recognised in terms of its structures and the significance of the objects it contains. This applies just as equally to orientation within the space (e.g. the ability to distinguish quickly between a main entrance and a side door) as for emphasising certain objects, such as when presenting goods for sale or when highlighting the most valuable sculpture in a collection.