How does light and graphic design guide visitors through a densely packed culturally-historicexhibition? The exhibition organisers of the "No Beer without the Alster Lake" exhibition in the Hamburg Museum here explain the curatorial and design concept.
Drama with graphics and light: pinpoint lighting accents with ERCO spotlights and modern exhibition graphics structure information and guide visitors through the "No Beer without the Alster Lake" exhibition.
The curator Dr. Ralf Wiechmann from the Museum für Hamburgische Geschichte and the two exhibition designers from IIID brand communication, Volker von Baczko and Oliver Thomas (from left) in front of an 18th century brewing kettle.
The floor plan of the special "No Beer without the Alster Lake" exhibition shows the dramatic composition of the guidance system made up of graphics and light. (Copyright: IIID brand communication)
The space for special exhibitions is partly concealed behind the museum café. Large quotes positioned in a linear light beameye-catchingly guide visitors through a narrow corridor into the central museum room.
In the entrance area, visitors become acquainted with ancient brewing culture. Brilliant LED light from Light Board spotlights models an inscription on the gravestone of a Roman beer brewer.
Curator Dr. Ralf Wiechmann explains the processes of mediaeval "water art" in today's Hanseatic city centre and the importance of water from the Alster for the quality of beer using a model prepared specifically for the Museum für Hamburgische Geschichte.
Dr. Ralf Wiechmann, curator of the exhibition "No Beer without the Alster Lake", tells about a highlight in the exhibition: the "Still Life with Beer and Bread" oil painting was painted by the Hamburg artist Georg Hinz (1630-1688) in 1665.
Many historic drawings in the "No Beer without the Alster Lake" exhibition are exceedingly light-sensitive, and for this reason may only be exposed to 50lx. The precise accent light of Light Board spotlights with minimum requisite light levels not only meets conservation demands but also those of the lighting concept based on achieving contrasting effects.
ERCO spotlights are ideal for the protective illumination of conservationally sensitive objects thanks to their almost UV- and IR-free light and also because the spotlights can be smoothly dimmed down to 0.1%.
The Museum für Hamburgische Geschichte—founded in 1908 and now one of the largest local history museums in Europe—has been accommodated in a building designed in 1922 by the Hamburg architect Fritz Schumacher and close to the Reeperbahn 'party mile' in Sankt Pauli.