ROBERTNEUN™ ARCHITEKTEN GMBH designed the new FrischeParadies store in Stuttgart to stand out in striking contrast to the faceless design of the business park – as a complex of four interconnected halls built in brick, wood and glass.
Inside the nearly 1,000-square-metre store, the design is also dominated by wood – untreated wooden trusses for the hall’s timber framed roof structure – and glass; combined with the polished concrete flooring, it lends the hall a modern, airy character. ERCO Optec spotlights are mounted on a black track system.
Optimal presentation of delicatessen thanks to Optec LED spotlights in 3000K: warm white accent light renders the food and beverages in natural colours.
Recessed luminaires and light strips in furniture and cooling cabinets provide general lighting in the lantern-roofed hall that rises up to 10m in height. ERCO Optec spotlights emphasise certain objects, surfaces and spatial zones to direct the customer’s attention.
Play of contrasts: Whereas most of the store is illuminated with 3000K, the area around the fish counter, which is located in a niche at one side, is equipped with Quadra in neutral white (4000K), giving the fine fish and seafood products in this section a fresh and appetising appearance.
Not all LEDs are the same. ERCO light creates a pleasant atmosphere.
The wall behind the fish counter is accentuated using Quadra lens wallwashers, whilst Quadra with extra wide flood lens illuminate the display counter – all in neutral white.
At 3000K, the ERCO Optec spotlights illuminating the ham counter demonstrate that warm white light optimally displays the quality of the food.
The wide range of fresh fruit and vegetables in the FrischeParadies store is displayed in crisp, natural colours using Optec spotlights in warm white (3000K).
The goods and products in the nearly 1,000-square-metre store are masterfully presented using just one range of spotlights – Optec in 6W narrow spot and 19W spot, flood and wide flood light distribution.