In the era of online retailing, shop owners attempt to offer more to make the shopping experience in stores appealing to customers. Overkill Cologne has perfected this, functioning as a store for sneakers, an exclusive boutique and an art gallery. That is the essence of Overkill. Across 145m2, the store demonstrates its love for streetwear with displays of merchandise that resemble exhibitions of art. In addition to Italian marble and pictorial art, light is an essential part of the expressive interior concept. With powerful wallwashing and precise accentuation, wirelessly controllable ERCO spotlights radiantly display streetwear and art.
The store opened its doors in autumn 2021 at the lively Alter Markt in Cologne's historic center. Overkill hails from Berlin, and its two main Kreuzberg branches, one specifically for women and children, are well-known places where sneaker fans meet up. However, it's much more than just sports shoes: Overkill represents urban lifestyle, is a host to events and exclusive sneaker releases and offers a wide range of graffiti paraphernalia. Fans of comfy and trendy footwear and lovers of street art—both target groups are catered for. This is also expressed in the concept of Overkill Cologne.