The global store concept foresees that the space is split into different, clearly defined zones, irrespective of the local architectural conditions. These zones make the brand story visible using different design elements in a quasi three-dimensional chapter.
In the Greeting Area the brand’s professional approach is demonstrated. Here visitors are received by stadium-type lighting from four spotlights, with “spot” light distribution, guiding the eye to a display dummy getting set to sprint. In the center of the sales area is the Footwear Wall, an evenly lit wall, illuminated with oval flood and narrow spot light distribution. This is where the latest sports shoe collections –the core product of the PUMA brand – are displayed on filigree shelving, where they appear to float in the air as if by magic.