| Architect | adidas Visual Merchandising Team, Herzogenaurach |
| Lighting designer | adidas Visual Merchandising Team, Herzogenaurach |
| Photographer | Edgar Zippel, Berlin |
| Project location | Berlin |
NEO is the new Adidas label for young fashion. The NEO stores are a stage for customers and products, dynamically illuminated with sharply contrasting light produced by Optec spotlights alongside coloured accents using ERCO's varychrome LED lighting tools.
