Human Centric Lighting in the new brand studio

Flexible lighting for creative work and brand presentations

Atelier Seitz, which specializes in trade fair construction, developed an interior concept for the showroom and offices that reflects the sporty, functional and sustainable spirit of the brand. The interior design focuses on flowing transitions between areas for concentrated work, team cooperation and the presentation of shoe collections for customers in two showroom areas.

The lighting had to meet a wide range of requirements in accordance with the different uses: visual comfort and a high level of glare control for work on computer screens were the primary requirements in the working areas of the creative departments, whereas in the showroom areas the products had to be displayed to best advantage with high color rendering. To enable maximum flexibility for changing office layouts and merchandise presentations throughout the location, the designers specified a combination of track, wallwashers, spotlights and track downlights from ERCO.

A focus on human perception

The lighting in the new Lowa brand world was planned so that light is only used where required by the needs of human perception – even if furnishings and fittings change in the future. Jilly track-mounted downlights thus illuminate the individual workstations in the office area and circulation zones. Here, Jilly combines the flexibility of track spotlights with the visual comfort of downlights and, thanks to their oval distribution, enables large luminaire spacing of up to two meters.

With its particularly flat housing design Jilly blends discreetly into the ceiling appearance despite a low room height and suspended track. Via a DALI interface, each workstation is also equipped with a control unit that ensures individual and thus also demand-oriented control of the lighting.


As well as Pantrac wallwashers in the corridors, flexibly alignable Opton spotlights ensure particularly uniform illumination of the walls – after all, the visual perception of a space is mainly based on orientation to vertical surfaces. In general the following applies: a uniformly illuminated wall creates a significantly brighter impression of the room than a floor illuminated to the same illuminance. If 100lx are applied to the wall instead of the floor, a room appears three to five times brighter just because another surface is illuminated. This lighting design approach also reduces energy requirements by around half for the same illuminance.