I. Who is the person responsible and how can I contact the data protection officer?
ERCO GmbH, Brockhauser Weg 80-82, 58507 Lüdenscheid, Germany, email: info(at)erco.com
You can reach our data protection officer at datenschutz(at)erco.com or by post at our address under the title of "data protection officer".
II. Which rights do you have?
With regard to us you have the following rights concerning your personal data:
– Right to information (Article 15 DSGVO),
– Right to rectification (Article 16 DSGVO),
– Right to deletion (Article 17 DSGVO),
– Right to restriction of processing (Article 18 DSGVO),
– Right to data portability (Article 20 DSGVO),
– Right to objection to processing (Article 21 DSGVO),
You can also complain about us to a data protection supervisory authority in compliance with Article 77 DSGVO.
If you have provided us with your consent you can cancel this at any time without the legality of processing implemented until such cancellation being affected.
III. For which purposes and on which legal basis do we process personal data?
Visiting our website
If visiting out website for information purposes only, i.e. if you do not register or communicate other information to us, we only collect the personal data transferred to us by your browser.
– IP address
– Date and time of the request
– Content of the request (specific page)
– Access status/HTTP status code
– Website from which the request comes (the referrer)
– Operating system and its interface
– Language and version of the browser software.
We also save this data, including the IP address, in log files.
We require such data technically to display our website, to ensure its stability and security and to optimise our offer.
The legal basis for this is Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest originates from the above-specified purposes.
We delete this data after seven days at the latest. Storage exceeding this period only takes place after the personal data was deleted or anonymised. In the case of IP addresses, the anonymisation can take place via appropriate shortening.
We use transient and persistent cookies on our website. Transient cookies are deleted automatically if you close the browser. These include in particular the session cookies. These save a so-called session ID that enable the various requests of your browser to be assigned to a common session. This enables your computer to be recognised again if you return to our website. These session cookies are deleted when you log out or close the browser. Persistent cookies are deleted automatically after a pre-specified duration that may differ according to the cookie. You can delete the cookies at any time within the security settings of your browser.
You can configure your browser setting according to wishes and, for example, refuse the acceptance of third-party cookies or all cookies. We hereby inform you that in this case you may not be able to use all functions of this website.
If you provide us with your consent you can subscribe to our newsletter.
We use the double opt-in process for our newsletter registration. This means that after your registration we send an email to the email address specified by you; in this email we request your confirmation that you desire to be sent the newsletter. If you do not confirm your registration within 24 hours your data is automatically deleted. Furthermore, we also save your used IP addresses and the times of your registration and confirmation. The purpose of this process is to verify your registration and to possibly explain any misusage of your personal data.
The only obligatory specification for the newsletter registration is your email address. After your confirmation we save your email address for the purpose of sending the newsletter.
The legal basis for this is Article 6 Paragraph 1 lit. a DSGVO, because you provided your consent.
You can revoke your consent to the sending of the newsletter at any time and cancel the newsletter. You can declare your cancellation by clicking on the link contained in all newsletter emails or by sending an email to newsletter(at)erco.com. After cancellation we immediately delete your data.
We evaluate your user behaviour with our newsletter. For this purpose our newsletter includes web beacons and tracking pixels that are single-pixel image files saved on our website. For evaluation purposes we link the data recorded when you visit our website to your email address and an individual ID. Links contained in the newsletter may also contain this ID. We use this data to create a user profile, enabling us to adapt the newsletter and our offer to your individual interests. We record when you read the newsletter and which links you click on. We link all this data to the actions implemented by you on our website.
You may only revoke this tracking if you cancel your consent for newsletter mailing by clicking on the special link provided in every email or by informing us via another contact method. The information is saved for as long as you subscribe to the newsletter. After a cancellation, we store the data purely statistically and anonymously. This method of tracking is also not possible if you have deactivated the display of images as standard in your email programme. In this case the newsletter is not completely displayed to you and in certain cases you may not be able to use all functions. If you allow the images to be manually displayed the above-specified tracking takes place.
The legal basis for the tracking is Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest originates from the above-specified purposes.
For mailing the newsletter we use the "MailChimp" newsletter mailing platform from Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA, headquartered in the USA and having certification compliant to the Privacy Shield agreement. For data protection regulations see https://mailchimp.com/legal/privacy.
For better control and evaluation of our campaigns, we link data from the Google services we use (see below) with MailChimp.
The legal basis for the use of "MailChimp" and the linking to data from Google services is our legitimate interest pursuant to Article 6 Paragraph 1 lit. f DSGVO.
If you use our contact form we use the data provided by you, whereby for responding to your request only one valid email address is needed and the other specifications are voluntary. Your data may be stored in a customer relationship management system ("CRM system") or a comparable system.
The data processing for purposes of establishing contact with us is implemented on the basis of Article 6 Paragraph 1 lit. b DSGVO if your request concerns the fulfilment of contractual obligations or the commencement of contractual negotiations. In other cases the legal basis for this is contained in Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest originates from the above-specified purposes.
The personal data collected by us for use of the contact form is automatically deleted after completion of your request if we are not legally obligated to store this or if we require the data for contract fulfilment. You can contradict the processing at any time if this processing is implemented on grounds of a legitimate interest.
If you contact us via the email addresses we specified, we save the personal data communicated by you for the purpose of responding to your requests. Your data may be stored in a customer relationship management system ("CRM system") or a comparable system.
The legal basis for this is Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest originates from the above-specified purposes. If establishing contact aims at concluding a contract or is part of an existing contractual relationship, the legal basis is Article 6 Paragraph 1 lit. b DSGVO.
The data will be deleted if the request was definitely processed, or if we are not legally obligated to storage or do not require the data for contractual fulfilment. You can contradict the processing at any time if this processing is implemented on grounds of a legitimate interest.
If you use the myERCO service, during the collection of articles the first three octets of the IP address as well as date and time are saved. The user ID is also saved with registered users.
If you register, we create a user account for you and save the data you specified. You can delete this user account at any time in the user area.
If you create a quotation request via myERCO the personal data required for creating the quotation is collected. Mandatory information is marked as such and other information is voluntary.
The legal basis is Article 6 Paragraph 1 lit. b DSGVO.
We also process your data to inform you about further interesting products from our range of offers. The legal bases in this case are Article 6 Paragraph 1 lit. f DSGVO, Article 7 Paragraph. 3 UWG. You can revoke this use at any time.
For reasons relating to commercial and fiscal law we are liable to store your address-, payment- and order data for a period of ten years. Although in such cases we implement limitation of processing after two years; this means your data is only used to comply with legislative obligations.
We use the so-called facebook pixel on our website. The legal basis for the use is Article 6 Paragraph 1 lit. f DSGVO. Our legitimate interest arises from optimisation and marketing purposes.
Your data will be forwarded to Facebook Inc. (shttp://www.facebook.com). Facebook has submitted to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).
By clicking on this link you prevent capture by the Facebook pixel on this website. For this purpose a so-called "opt-out cookie" is stored on your end device. If you delete your cookies you must click the link again.
We integrate videos from the "Vimeo" platform. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. The data collected during the visit to our website is transferred to this provider. In particular, the transmission of the IP address is necessary for the provider to be able to transmit the contents.
The legal basis for the embedding of Vimeo videos is Article 6 Paragraph 1 lit. f DSGVO. Our legitimate interest arises from marketing purposes.
If you send us your application, we will process the data submitted to us in order to fulfil our (pre)contractual obligations within the application procedure. If your application is successful, we process the data for the purpose of carrying out the employment relationship.
The legal basis is Article 6 Paragraph 1 lit. b DSGVO and Paragraph 26 BDSG. If you voluntarily provide us with special categories of personal data, such as health data or religious affiliation, the legal basis is additionally Article 9 Paragraph. 2 lit. b DSGVO.
If your application is not successful, we will delete your data after six months at the latest. The data will be stored until then in order to answer any questions regarding the application procedure and to fulfil our obligations under the AGG. If you withdraw your application, we will delete your data immediately.
On this website we use the tool Adform from Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark, which collects data for analysis, marketing and optimisation purposes to help us improve our marketing measures and our website. The data collected is used by Adform to link advertising contacts and clicks on advertisements with a resulting use of our website. In this way we can determine whether internet users who have seen our advertisements visit our website and which products they are interested in. This helps us to use our advertising budget more efficiently. The data collected can also be used by us to supply advertising based on their interests (e.g. products viewed). Pseudonymous online identification numbers (Online ID) such as Cookie IDs, IP address, Device IDs, Advertising ID / IDFA (e.g. on Android or Apple smartphones) are used for data collection purposes. No unique user-related data such as name or address are stored in this regard. All IDs used by us merely enable the recognition of your terminal device and your internet browser. The data collected will not be used to personally identify you as a user of our website without your specific consent.
The legal basis for data processing is Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest arises from the aforementioned marketing purposes.
If you do not want Adform to collect data, you can proceed as follows:
The following links explain how to disable data collection on your computer or mobile device:
German language version: https://site.adform.com/de/privacy-center/platform/widerrufsrecht/
English language version: https://site.adform.com/privacy-center/platform-privacy/opt-out/
We use Hotjar for the optimisation of our offer. This tool enables us to measure user behaviour on our website. It enables us to determine how much time users spend on which pages, which links they click on and what particularly interests them. Cookies are used for this purpose and are stored on your device for up to 365 days. We also process IP addresses in anonymised form and information about the browser you use, your operating system, monitor size, device type, location (country) and preferred language.
Hotjar is operated by Hotjar Ltd, based in Malta, and we have entered into an order processing contract with Hotjar Ltd.
The legal basis for the use of Hotjar is our legitimate interest in optimising our offer according to Art. 6 para. 1 p. 1 lit. f DSGVO.
This website uses the Google services described in more detail below, as provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
The information generated during the use of the services may be transmitted to and stored by Google on a server in the United States.
For the exceptional case of personal data being transferred to the USA, Google has declared itself subject to the EU-US Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
With activation of IP anonymisation on this website, your IP address is previously abbreviated by Google within European Union member states and in other contracting countries within the European Economic Area before being transferred to a third country. This website uses Google Analytics with the extension "_anonymizeIp()". This enables shortened IP addresses to be processed, meaning relating these to specific persons is therefore excluded. If the data collected about you has a personal reference this is immediately excluded and the personal data is therefore immediately deleted. Only in exceptional cases is the full IP address sent to a Google server in the USA and truncated there. On behalf of this website's operator, Google will use this information to evaluate your use of our website in order to compile reports on website activity for the website operator and to provide additional services associated with website and Internet usage.
The anonymised IP address transmitted by your browser as part of Google Analytics will not be pooled with other Google data.
You may prevent cookies from being saved by using the appropriate settings in your browser software; nevertheless, we would like to make you aware of the fact that, in this case, you will not be able to use all of the website's functions to their full extent. In addition, you may prevent Google from recording the data created by the cookie and data related to your use of the website (incl. your IP address) and prevent Google from processing this data by downloading and installing the browser plug-in available below: http://tools.google.com/dlpage/gaoptout?hl=en.
You can also click on Link to set an 'analytics opt out' cookie, which prevents Google Analytics from collecting data when you use this website in the future.
The legal basis for use of Google Analytics is Article 6 Paragraph 1 lit. f DSGVO. Our legitimate interest originates from optimisation purposes and marketing purposes for which we use the results from Google Analytics. If you consented to this use, the legal basis is Article 6 Paragraph 1 lit. a DSGVO.
On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. The data collected during the visit to our website is also transferred. This occurs independently of whether Google provides a user account via which you are logged in or whether there is no user account. If you are logged in at Google your data is assigned directly to your account. If you wish to avoid the assignment with your profile at Google you must log out before activating the button. Google stores your data in the form of usage profiles and uses it for purposes of advertising, market research and/or needs-oriented design of its website. Such evaluation is implemented (even for users who are not logged in) in particular for the provision of needs-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to contradict the creation of these user profiles; to exercise this right you must contact Google.
The legal basis for the use of Google Maps is Article 6 Paragraph 1 lit. f DSGVO, whereby our legitimate interest originates from the above-specified marketing purposes.
Google Ads (formerly Google AdWords)
We use the services of Google Ads to draw attention to our offers with the help of advertising material on external websites. In relation to the data of the advertising campaigns, we are able determine how successful the individual advertising measures are. With this, we aim to show you advertising which is of interest for you, which makes our website more interesting for you and which achieves a fair calculation of advertising costs.
These advertising measures are supplied by Google via so-called "Ad Servers". For this purpose we use Ad Server cookies, which can be used to measure certain parameters for success assessment such as the display of ads or clicks by users. If you access our website via a Google advertisement, Google Adwords stores a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
These cookies enable Google to identify your internet browser. If a user visits certain pages on an Ad customer's website and the cookie stored on his/her computer has not expired, Google and the customer may recognise that the user clicked on the ad and was forwarded to that page. Each Adwords customer is assigned a different cookie. Cookies can therefore not be traced via the websites of Adwords customers. We ourselves do not collect or process personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Using these evaluations, we can identify which of the advertising measures applied are particularly effective. We do not receive any further data from the use of the advertising media, and in particular we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool, and therefore inform you according to our state of knowledge: through the integration of Google Ads, Google receives the information that you have called up the relevant part of our website or that you clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address.
You can prevent participation in this tracking process in several ways: a) by setting your browser software accordingly, in particular by suppressing third party cookies, so that you receive no ads from third parties; b) by disabling conversion tracking cookies by setting your browser to block cookies from the domain „www.googleadservices.com“, https://www.google.de/settings/ads, although this setting is deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the About Ads self-regulatory campaign via the link http://www.aboutads.info/choices, although this setting is deleted when you delete your cookies; or d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin. We hereby inform you that in this case you may not be able to use all functions of this offer.
The legal basis for the processing of your data is Article 6 Paragraph 1 lit. f DSGVO. Our legitimate interest arises from the aforementioned marketing purposes.
This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user patterns on our website (e.g. clicks on specific products), to allocate a certain advertising target groups to you and to subsequently display matching online offers to you when you visit other online offers (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of Google Remarketing is based on Art. 6 1 lit. et seq. GDPR. The website operator has a legitimate interest in the marketing of the operator’s products that is as effective as possible. If a respective declaration of consent was requested, processing shall occur exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR; the given consent may be revoked at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
If you arrived at our website via a Microsoft Advertising ad, we use Microsoft Advertising Conversion Tracking to obtain information about how many users were directed to our site through a Microsoft Advertising ad and which actions those users implemented on our site. We do this by including the Universal Event Tracking (UET) tag on our website to enable us to determine which ad or keyword you used to arrive at our site, what you did on our site, and how long you were on our site. We use this data to continuously optimise our offer and adapt it to the expectations of our visitors. Microsoft uses this data to optimise the display of ads and other services. If you have a Microsoft account, Microsoft may link the data to your account. Microsoft Inc., One Microsoft Way, Redmond, WA 98052-6399, USA is the provider of this analysis service. The service sets cookies on your system for the above-specified purposes.
The legal basis for the use of Microsoft Advertising is your consent pursuant to Art. 6 Para. 1 lit. a GDPR, which we obtain at the beginning of your visit to our site by means of a consent management tool via the cookie banner that is displayed. In addition, we also process the data on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, whereby our legitimate interest results from the above-specified marketing purposes.
The data collected is also processed by processors and Microsoft Inc. Insofar as the data is also transferred to third countries in the process, we have concluded EU standard contractual clauses with Microsoft Inc. in order to also guarantee secure processing of your data in third countries.
The cookies are stored maximally for 1 year and 25 days. Details of how long each cookie is stored can be found in our consent management tool.
You can opt out of conversion tracking by Microsoft at any time at https://account.microsoft.com/privacy/ad-settings/signedout. You can also prevent the setting of cookies or delete existing cookies via the settings of your browser.
We have integrated YouTube videos into our online range of offers that are saved at http://www.youtube.com and that can be played directly via our website. The provider of this service is Google.
The videos are all included in "advanced privacy mode"; this means that no data about you as a user will be transmitted to YouTube if you do not play these videos. Only if you play the videos is the data specified in the paragraph below transferred. We have no influence on this transfer of data.
By visiting the website, YouTube gains the information that you called up the specific sub-page of our website. The data collected during the visit to our website is also transferred. This occurs independently of whether YouTube provides a user account via which you are logged in or whether there is no user account. If you are logged in at YouTube your data is assigned directly to your account. If you wish to avoid the assignment with your profile at YouTube you must log out before activating the button. YouTube stores your data in the form of usage profiles and uses it for purposes of advertising, market research and/or needs-oriented design of its website. Such evaluation is implemented (even for users who are not logged in) in particular for the provision of needs-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to contradict the creation of these user profiles; to exercise this right you must contact YouTube.
The legal basis for the embedding of YouTube videos is Article 6 Paragraph 1 lit. f DSGVO. Our legitimate interest arises from marketing purposes. If you consent by clicking on the video, the legal basis is Article 6 Paragraph 1 lit. a DSGVO.