Which lighting strategy can be used to display products?
Placing products in focus with light
The contrast of light and shadow, brilliance, suitable light colours and very good colour rendering all belong to the perfect showcasing of merchandise.
Presenting merchandise with light
Shop lighting has the task of emphasising the three-dimensional and tactile characteristics of a product. Narrow distribution accent light creates brilliance on surfaces and communicates a sense of value. At the same time, high colour rendering underlines the quality of the product.
Emphasising shelves with light
Uniformly illuminated shelving displays products in a concise and appealing way. In this way colours and the details of the material texture can be simply recognised. Furthermore, vertical lighting creates a generous room impression that places the complete spectrum of merchandise in the foreground.
Accenting tables with light
Crisp-edged light beams are suitable for guiding the attention of customers onto product tables in large retail outlets. The tables then appear as islands and the surrounding circulation areas blend visually into the background. The directed light of spotlights creates brilliance on shiny surfaces and the resultant shadowing strikingly emphasises the shape of the products.
ERCO light guide: Shops
Planning tips for design and technology
