Website relaunch: on the way to a digital lighting platform
You have surely already noticed: some areas of erco.com now look different from what you are used to. Behind this is our goal of developing our website into a digital platform for architectural lighting. To this end, we will link inspiration, lighting knowledge, and products even more closely in future.
Since many of our customers use erco.com every day for their project work, this development is taking place in three carefully considered phases. The Inspiration and lighting knowledge areas, along with new digital formats, already show today the direction in which the lighting platform is developing.
Proven functions for planning and product specification remain available at all times, while new content and possibilities are added step by step. In this way, the new lighting platform takes shape gradually – with complete planning reliability for your project business.
Inspiration
Let yourself be inspired: project reports, interviews, and behind-the-scenes stories all about architectural lighting – better structured, in the new look, and more closely linked with knowledge and applications.
Lighting knowledge: Culture
The first completely redesigned application area conveys knowledge all about cultural and exhibition spaces. Interactive content, new structures, and digital learning formats show the future ambition of our website.
Making the effect of light interactively tangible: in the digital mock-up space, you can compare types of lighting across large areas and adjust light scenes – accompanied by structured learning paths that convey knowledge in an application-oriented and practical way.
New search with the "Companion"
Your new guide on erco.com: the "Companion" search bar guides you through the new areas of the platform and helps you find content more quickly, understand connections better, and get straight to the relevant information.
Three phases to the new lighting platform
Phase 1: lighting knowledge and inspiration rethought
With the first step of the relaunch, central areas of the website have been rethought and already show today how erco.com will develop in future. Lighting knowledge content can now be used more interactively, project reports inspire in a new design, and digital user experiences are linked with one another in new ways. The editorial and functional development of these areas will take place gradually in the coming stages of expansion.
Your planning reliability and what remains unchanged for now: in phase 1, the product area is intentionally kept in its familiar form. Product information, technical data, downloads, and established planning processes remain available as usual. In this way, erco.com continues to be a reliable tool for planning and specification even during its development.
Phase 2: new Product Experience (2027)
In future, products, applications, knowledge, and project contexts will be linked far more closely with one another. The aim is a Product Experience that brings planning, specification, and the effect of light together more strongly.
Phase 3: extended digital services (2028)
Additional digital services and intelligent tools will support you even more specifically in searching for information, orientation, and planning