How is a really unique atmosphere in shops achieved with light?
Making the brand perceptible with light
Showcasing products and brands with light: accent lighting places products and brand messages in the foreground to create unique shopping experiences
Arousing emotions with light
Displaying a brand always means creating unique and emotional shopping experiences. Light is one dimension in this. By using various illuminance levels and light distributions a visual hierarchy is created, products are placed in the foreground and customers are specifically guided through the store.
Creating distance with light
Brightly illuminated walls and shelving create a calm and generous spatial impression. They also communicate a sense of openness and transparency to customers. Simultaneously the bright vertical surfaces attract customers into the depth of the room, in this way extending the duration of their visit. Wallwashers are ideal for this task because their wide light distribution reaches from the ceiling to the floor.
Highlighting points of interest with light
Bright-dark contrasts also create a lively impression. Focused brightness areas on vertical surfaces are indispensable for guiding the view of customers onto important seasonal merchandise. Narrow distribution accent lighting also creates intensive modelling and brilliance. Track luminaires with interchangeable light distributions provide a flexible infrastructure in such cases that individually coordinate accents to the specific merchandise groups.
Emphasising displays with light
Focused brightness on tables and decorative surfaces attract the attention of customers onto the products and away from the general circulation areas. Accent lighting emphasises the shape and texture of materials via strong shadowing effects. A grid of track with pivotable spotlights provides the flexibility to randomly position merchandise tables and displays.
Avoiding glare
Visual comfort is a decisive aspect of shop lighting. Direct glare caused by poorly aligned luminaires or from excessively wide light distribution adversely affect the shopping experience. The following measures minimise glare and optimise visual comfort: - Align luminaires on display areas and not on circulation areas - Observe the 30° rule - Match the width of the light distribution to the display - Try to achieve precise light control without spill light
ERCO light guide: Shops
Planning tips for design and technology
