The REWE supermarket chain has opted for a lighting concept in its Hagen-Hohenlimburg outlet which, up until now, has been associated more with other sectors of retail – the fashion business, for instance. Dispensing altogether with ambient lighting for aspects such as the aisles, the products and checkout areas and the displays are made to stand out illuminated by accent light.
This creates a more dramatic light experience that is rather uncommon in the context of shopping in a supermarket. “Our customers also need to get used to it first,” reports Christoph Bodewig, owner of the REWE outlet, after a few months of operation. Bodewig’s other outlet in Hagen-Elsey, lit with conventional fluorescent lamps, offers a direct comparison. “It’s quite the opposite – customers in Elsey now come and say it’s much too bright in here.”
It quickly became clear that products can become focal points even without high wattages. Mounted on suspended track, the Opton spotlights are fitted with LEDs using as little as 24W. Applying the patented Spherolit lens technology developed by the Lüdenscheid-based Light Factory here provides several advantages. For one, it allows the use of up to five different characteristics simply by exchanging the lenses. This flexibility is vital particularly in market zones where displays frequently change. A further aspect is the sharp-edged beams of the LED light. They make it possible to single out products from the rest of the range without spill light marring the visual experience.