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Technical environment

Technical environment

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Kiton store, Milan

The details that infuse menswear with style often reveal themselves only at second glance: a perfect cut, quality materials, meticulous workmanship. Italian high-end fashion label Kiton, which specialises in custom tailoring, has now effectively staged these qualities in its recently opened showroom in Milan.

Despite bridging a height of eight metres, the brilliant LED light in the spacious main hall of the Art Nouveau building reliably directs the customer’s attention onto the suits, shirts and accessories. Exquisite colour rendering, strong contrasts and accent lighting vividly bring out the materials and details of the products.
Next to precise illumination of the products, focus was to be given to accentuating the historic architecture with its imposing skylight and pilasters. Further emphasis was to be on the modern artwork displayed on the walls of a hall that at the same time was to offer an elegant and warm atmosphere.

The lighting designers of Gruppo C14 rose to the challenge of meeting diverse requirements in the Kiton showroom by opting for a brand-new and highly innovative lighting solution courtesy of ERCO: The exceptionally powerful retail spotlight Opton with warm white LED light in 38W and 28W versions and 6-degree narrow spot, 10150mA covers the full bandwidth of lighting requirements of the Italian menswear fashion label. Despite a significant distance between ceiling and products, ERCO’s spotlight with its unusually narrow beam for LED lighting and its high lumen packages excels at illuminating the products with high-contrast accent lighting – a result made possible only by ERCO’s lighting tools. Black lacquered and mounted on tracks, ERCO’s system design thus becomes a stylish architectural feature that effortlessly blends history with modernity.

Kiton store in Milan, showcasing high-end menswear with ERCO LED lighting, accentuating details.
Kiton store in Milan showcasing menswear with ERCO LED lighting, highlighting the tailoring and materials.
ERCO Opton LED spotlights illuminate the Kiton store in Milan with accent lighting.
Kiton store in Milan: Display of elegant menswear, shoes, and accessories with ERCO LED lighting.
Kiton store in Milan: Customers enjoy high-end menswear, accentuated by ERCO LED lighting.
Kiton store in Milan: Customers being served coffee while viewing suits.
Kiton menswear in Milan, showcased with ERCO LED accent lighting.
Kiton store in Milan, showcasing menswear with LED lighting and architectural accents.
Kiton menswear suit in Milan store, illuminated by ERCO LED spotlights for high-end fashion accent lighting.
Kiton suit in Milan store, illuminated by ERCO LED lighting for accentuating details.
ERCO Opton LED spotlights on a ceiling in the Kiton store, Milan.
Kiton store in Milan featuring art and fashion, highlighted by LED accent lighting.