“Forever Faster” – PUMA has repositioned itself with the aim to become the fastest sports brand in the world. It is also the motif on which the retail design and lighting concept at the current PUMA Stores are based: targeted light accents guide customers through different sections of the space, highlighting goods, pictures and entire areas. In this way the perception-orientated lighting with Optec spotlights from ERCO creates dynamism, visual rhythm and depth. ERCO met Pablo Rodriguez, Global Head of Retail Environment at PUMA, at the new store on Hackescher Markt in the centre of Berlin. The retail design specialist with many years of experience in the fashion industry explains the global PUMA Store concept.