myERCO
myERCO
Your free myERCO account allows you to mark items, create product lists for your projects and request quotes. You also have continuous access to all ERCO media in the download area.
You have collected articles in your watchlist
Technical environment
Technical environment
Global standard 220V-240V/50Hz-60Hz
Standard for USA/Canada 120V/60Hz, 277V/60Hz
  • 中文

Our contents are shown to you in English. Product data is displayed for a technical region using 220V-240V/50Hz-60Hz.

More user friendliness for you
ERCO wants to offer you the best possible service. This website stores cookies for this purpose. By continuing to use this website, you consent to the use of cookies. For more information, please read our privacy policy. If you click on "Do not agree", essential cookies will continue to be set. Certain contents of external pages can no longer be displayed.

House of Sulwhasoo
Project Case Study

Where tradition meets modernity

The Bukchon Hanok Village is a Korean traditional village in Seoul, composed of many alleys and Hanoks (traditional Korean architecture), and is preserved to show a 600-year-old historical environment.

As you make your way slowly up the main road through Gahoe-dong, and between the royal palaces of Gyeongbukgung and Changdeokgung, you will soon find a Hanok residence that blends in naturally with its surroundings.

Welcome, to the House of Sulwhasoo.

Sulwhasoo Bukchon

The Sulwhasoo’s Bukchon flagship store combines a Hanok residence built during the 1930s with a Yangok (Western architecture) residence built during the 1960s. The exterior walls of the compound is lit by KONA, and the design intention was for the Hanok section of the residence to be completely visible from the outside.

Sulwhasoo Bukchon

The Head Architect of ONE O ONE Architects, Choi Wook, took the lead in the architectural elements of the House of Sulwhasoo project. He determined that the open space between the roof and the floor is key to a Hanok building, removed the embankment dividing the two properties, and created an open courtyard to connect the Hanok and Yangok houses.

Sulwhasoo Bukchon

Entering the space, the interior is beautifully lit with ECLIPSE 48V, the wood accent evoking a warm welcome to the shoppers. To preserve the more traditional elements of the two buildings, Choi kept the original pillars and rafters from the Hanok and the structural framework of the Yangok as much as possible.

Sulwhasoo Bukchon
A “gallery” shopfront that showcases the latest products.
ECLIPSE 48V 3000K, shining a light to show the range of products available.
A display case that transport you back in time with the traditional dresser mirrors.

Moving inwards, Sulwhasoo uses the basement and part of the first floor of the Yangok for its Boutiques. The shoppers are greeted by a open, western-style architecture, where they can shop comfortably and experience products exclusive to the flagship store.

Moving towards the Yangok, a comfortable shopping experience in the boutique is created by Eclipse 48V 4000K

Find out more about the products used here: KONA | ECLIPSE 48V

  • Products Used
    • Eclipse 48V LED 12.4W 3000K WF, WW CASAMBI
    • Eclipse 48V LED 3.1W 3000K WF CASAMBI
    • Eclipse 48V LED 3.1W 4000K SP, FL CASAMBI
    • Kona LED 6W 3000K FL
    • Kona LED 12W 3000K SP, FL
  • Project Details
    • Project: Sulwhasoo Bukchon Flagship Store / Seoul, Korea
    • Location: 47, Bukchon-ro, Jongno-gu, Seoul, Republic of Korea
    • Architect: ONE O ONE architects,
    • Lighting Design: HUELdesign, Seoul, Korea
    • Photographer: Efraín Méndez

Light for the world of shopping

In this era of online shopping the innate strength of over-the-counter retailing is to be found in the real, spatial experiencing of brands and merchandise. To reinforce this sustainable impression of direct shopping experiences, light has established itself as an indispensable medium for creating atmosphere.

Find out more on how to light retail shops here

무엇을 도와드릴까요?

프로젝트가 있으신가요? 저희가 도와드리겠습니다.

서비스 선택:

연락처 정보기입

컨설팅은 무료이며 의무적인것은 아닙니다.

이 데이터는 외부로 유출되지않으며, 자세한 내용은 아래를 참고하시기 바랍니다.  정보보호선언.


Return

ERCO Newsletter - inspiring projects, new products and fresh lighting knowledge

Subscribe to the newsletter
Your data will be handled confidentially. For further information see Data protection declaration
From now on, for convenience and speed, we will be emailing the ERCO Newsletter in a digital format on a regular basis to help you keep up with the latest news from ERCO. We aim to ensure that you’re updated about events, awards, fresh lighting knowledge, project reports and product news along with reports from the lighting and architectural sectors. The publication is free and you can unsubscribe at any time.