Amid familiar fast food giants at the Mall of Berlin is a small but stylish shop that sets itself apart with baskets of fruit and vegetables pointing to a wide choice of freshly made snacks, juices and salads. pea green and white dominate its logo and interior in a concept designed to communicate, in response to the current food trend, that healthy fast food is not a myth. For added appeal, the wide selection of vitamin-packed goodness is illuminated by flexible ERCO lighting tools designed to create a warm and inviting ambience in a compact setting.
The Youfresh shop, opened by Margaretha and Jan Olszewski in the new Mall of Berlin at Leipziger Platz, is testimony that fast food can actually be fresh, healthy and tasty. The menu offers soups, salads, sandwiches – including vegan options – juices, smoothies and frozen yoghurts. All the food, except the soups, is prepared on the premises and to order, while the salad bar allows customers to create their own preferred versions, dressed with a daily and seasonal selection of healthy toppings. Competing with the salad as a low-calorie snack is the frozen yoghurt, which is made in-house using organic milk and served to taste with fruit, muesli, sauces and other sweet treats. Almost 50 different toppings are neatly arranged at a special station along the side wall at the back of the shop, opposite the dining area.