"We wanted to create a scenography in which spatial architecture and lighting combine with the historical urban architecture," is how Filippo Santoni explains the design concept for the linear 40m² sales space, formerly a butcher's shop and now invitingly opening up to Via Ponte Vetero via its large window front. "The store is intended to function as a public place without a visible threshold to the outside world."
The hip world of sneakers presents itself with cool understatement, clear and straightforward, as in a white cube. The only decor is shelf cubes in clear primary colours, an elaborately structured mirror wall, a continuously installed concrete plinth that can be used as either seating or exhibition area, and the sneakers themselves. Since the retail space is relatively small, "Santini Santoni" designed a lighting concept that draws all attention to the products. Without visible light sources, a warm, shadowless, bright spatial atmosphere is created which corresponds to the highly minimalist interior and emphasises accents.