Designing with light - Shop - Experiencing

Arousing emotions with light

Displaying a brand always means creating unique and emotional shopping experiences. Light is one dimension in this. By using various illuminance levels and light distributions a visual hierarchy is created, products are placed in the foreground and customers are specifically guided through the store.

Creating distance with light

Brightly illuminated walls and shelving create a calm and generous spatial impression. They also communicate a sense of openness and transparency to customers. Simultaneously the bright vertical surfaces attract customers into the depth of the room, in this way extending the duration of their visit. Wallwashers are ideal for this task because their wide light distribution reaches from the ceiling to the floor.

Highlighting points of interest with light

Bright-dark contrasts also create a lively impression. Focused brightness areas on vertical surfaces are indispensable for guiding the view of customers onto important seasonal merchandise. Narrow distribution accent lighting also creates intensive modelling and brilliance. Track luminaires with interchangeable light distributions provide a flexible infrastructure in such cases that individually coordinate accents to the specific merchandise groups.

Emphasising displays with light

Focused brightness on tables and decorative surfaces attract the attention of customers onto the products and away from the general circulation areas. Accent lighting emphasises the shape and texture of materials via strong shadowing effects. A grid of track with pivotable spotlights provides the flexibility to randomly position merchandise tables and displays.

Avoiding glare

Visual comfort is a decisive aspect of shop lighting. Direct glare caused by poorly aligned luminaires or from excessively wide light distribution adversely affect the shopping experience. The following measures minimise glare and optimise visual comfort:

Align luminaires on display areas and not on circulation areas
Observe the 30° rule
Match the width of the light distribution to the display surface, e.g. by using interchangeable lenses
Try to achieve precise light control without spill light

Arousing emotions with light

Creating distance with light

Highlighting points of interest with light

Emphasising displays with light

Avoiding glare

Arousing emotions with light

Creating distance with light

Highlighting points of interest with light

Emphasising displays with light

Avoiding glare

ERCO light guide: Shops

Planning tips for design and technology

Establishing hierarchies with light

Emphasising with light material

Light for decoration surfaces

Lighting analysis: Shop

Precisely illuminating products

A comparison of lighting technology

Establishing hierarchies with light

Emphasising with light material

Light for decoration surfaces

Lighting analysis: Shop

Precisely illuminating products

A comparison of lighting technology

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