Designing with light - Shop - Welcoming

Guiding into the shop with light

Shop windows create attention and curiosity. They communicate to passers-by an initial impression of the brand and the latest products on offer. Light attracts people. This is why lighting is an indispensable medium for guiding visual attention to the shop window and drawing customers into the interior. Accent light brings products to the fore and emphasises decorative elements. Wallwashing in the background also lends the brand an impressive appearance.

Drawing attention to products with light

Attractive shop window lighting arouses curiosity. A high-contrast distribution of brightness, striking shadows and brilliance tempt you to purchase. Emphasising vertical planes with light is especially important in this regard because these dominate the field of view and therefore determine perception. Accent lighting on the other hand emphasises the important products and decorative elements. Installing track with spotlights provides a flexible light infrastructure for redecorating, whereas recessed luminaires blend elegantly into the ceiling. Ideally the luminaires are installed near to the shop window.

Creating impact from a distance with light

Illuminating the facade achieves impact from a distance, supports orientation and also has a representative role. Bright light points serve not only passers-by but also customers driving or cycling past at higher speed. Special light effects can be achieved with grazing light wallwashers for example on natural stone surfaces. Facade luminaires next to the door on the other hand mark the entrance. In the entrance area itself, downlights adopt this function by creating a carpet of light.

Creating spatial depth with light

Bright zones in the shop visible from the outside signal to customers that it is open. Illumination of the rear and side walls with wallwashers attracts customers into the shop and creates a bright, appealing overall impression, even in small shops. After the shop closes, individually illuminated zones are sufficient to display the merchandise in the evening and during the night.

Guiding into the shop with light

Drawing attention to products with light

Creating impact from a distance with light

Creating spatial depth with light

Guiding into the shop with light

Drawing attention to products with light

Creating impact from a distance with light

Creating spatial depth with light

ERCO light guide: Shops

Planning tips for design and technology

Light for the entrance

Design flexibility via various mounting options

Interchangeable lenses

A comparison of lighting technology

Flexible light for multimedia presentation forms

Precisely illuminating products

Light for the entrance

Design flexibility via various mounting options

Interchangeable lenses

A comparison of lighting technology

Flexible light for multimedia presentation forms

Precisely illuminating products

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