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Shop windows create attention and curiosity. They communicate to passers-by an initial impression of the brand and the latest products on offer. Light attracts people. This is why lighting is an indispensable medium for guiding visual attention to the shop window and drawing customers into the interior. Accent light brings products to the fore and emphasises decorative elements. Wallwashing in the background also lends the brand an impressive appearance.
Shop windows create attention and curiosity. They communicate to passers-by an initial impression of the brand and the latest products on offer. Light attracts people. This is why lighting is an indispensable medium for guiding visual attention to the shop window and drawing customers into the interior. Accent light brings products to the fore and emphasises decorative elements. Wallwashing in the background also lends the brand an impressive appearance.
