How can brand values such as quality and innovation be communicated with light? How can an inviting, premium atmosphere in a prestigious showroom be created – and provide orientation for customers at the same time? The qualitatively planned lighting concept in the new showroom of Otto Wulff Projektentwicklung, implemented with ERCO LED lighting tools, functions using concise visual hierarchies of perception.
Creating values and maintaining values is the philosophy of the Otto Wulff GmbH, a construction company with a history starting in 1932. Firmly rooted in Hamburg, the company currently employs around 300 people and conducts business in the sectors of structural engineering, industrial and reinforced concrete construction and the restoration of old buildings. Its subsidiary OWP Otto Wulff Projektentwicklung GmbH is active in the new construction and renovation of real estate in the city of Hamburg, and now also in Berlin. As a developer, OWP implements housing construction and commercial projects of various sizes from concept to handover. The Otto Wulff Group therefore brings together the complete spectrum of construction disciplines under a single canopy and views itself as a brand committed to quality based on expertise, experience and performance. The new showroom at the company headquarters in Billstedt, Germany was intended to emphasise this claim of being a leader in its field and here constructors and investors can get a good impression of the high-quality construction work of Otto Wulff. The showroom also offers samples for selecting appropriate interior design features for individual projects.