Outdoor art objects or impressive architecture only create a magical presence with the onset of darkness. In gardens or on forecourts and paths, curators and exhibition designers set visual highlights by accentuating sculptures. Not infrequently, the architecture itself is also a reason for visiting. At night, facade lighting creates a prestigious atmosphere and emphasises the dimensions of the building, whilst light accents mystically highlight architectural features such as columns. This is how you are able to present and display museums as appealing cultural brands.